About

BAD IDEA started in the UK with a simple plan: make the things we wanted to wear, and see who else wanted them. Probably a bad idea. We did it anyway.

Everything is printed when you order it, at the studio nearest to you. No piles of unsold stock, no warehouse, and nothing made that nobody wanted.

New drops land now and then. Sign up at the bottom of the page to hear first, or see what’s out now.